Academic Identity

Vidwan-ID : 49617

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  • Dr Neelotpaul Banerjee

  • Associate Professor
  • National Institute of Technology, Durgapur
Publications 2010 - 2021

Publications

  • 12
    Journal Articles
  • 1
  • 5

Citations / H-Index

196 Citations
7 h-index
128 Citations

Co-author Network

Expertise

Celebrity advertising, Cross cultural studies

Research interest areas broadly include Consumer Behaviour,Digital and Social media Marketing, Marketing Communications, Neuromarketing, and Services Marketing.

Personal Information

Dr Neelotpaul Banerjee

Male
National Institute of Technology Durgapur, Mahatma Gandhi Rd, A-Zone
Bardhaman, West Bengal, India - 713209

Experience

  • Associate Professor

    Department of Management Studies

    National Institute of Technology, Durgapur

Qualification

  • Ph.D

    University of Burdwan

Honours and Awards

2002

Received Gold Medal for securing the first position in first class in the MBA examination

University of Burdwan

2002

Received Gold Medal for securing the first position in first class in the MBA examination

University of Burdwan

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Publications (12)

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